We all have clothing in our closest that's worn, torn, or just terribly out of style. Instead of letting it pile up or throwing it out, put it in a grocery bag and take it into your local H&M store. H&M Conscious is the company's commitment to making fashion and quality accessible to everyone. The company has seven commitments: provide fashion for conscious customers, choose and reward responsible partners, be ethical, be climate smart, use natural resources responsibly, strengthen communities, and reduce, reuse, recycle.
H&M collects any clothes and/or home textiles in any condition from any brand and in return, for each bag of clothes you bring in, you'll get one voucher for $5 off your purchase of $30 or more, limit of two per day. Their main goal is to create a closed loop in which textiles are recycled into new creations and in 2014, they collected over 7,600 tonnes of textiles that were no longer wanted - that's as much fabric as in over 38 million T-shirts! That was also the year they introduced the first pieces made with 20 per cent recycled cotton from said textiles.
The clothing is sent with the store's normal deliveries to the nearest processing plant where they are graded and hand-sorted to ensure zero waste. Textiles that are no longer suitable to wear are turned into other products, like cleaning cloths. When re-wear, reuse and recycle are not options, the textiles are then used to produce energy. For this process, the company partnered with Worn Again, a UK-based innovation company which is developing technologies for textile-to-textile recycling that H&M consider promising. The company says for them to increase the share of recycled textiles used, without compromising quality, more technological innovation is required.
The revenues collected from this program are used to reward H&M customers, to invest in recycling innovation, and to make donations to local charities. For every kilogram of clothing collected, 0.02 Euro will be donated to the local charity chosen by H&M - in Canada, the proceeds go to UNICEF Canada. As of June 17, 2015, H&M's Canadian customer base has raised 3.240EUR (162.00kg) and worldwide their customer base has raised 329.204EUR (16.460.189kg) for the 2015 year. To track your country's progress or to see the local charity selected for your country, visit H&M CharityStar.
Time Magazine's Person of the Year in 2006.