I love fashion with a cause and my favourite happens to be a local company based out of Toronto, ON, Canada called Peace Collective. This inspiring organization brings together fashion lovers who are socially conscious and with a grassroots program, are helping to feed impoverished school children in developing countries through the World Food Program. With a portion of apparel sales also going towards local Toronto initiatives, consumers are able to make a real difference.
It's a clothing lines with a philanthropic aspect who experienced many speed bumps along the way, and founder Yanal Dhailieh almost gave up at one point. His confidence was renewed once he read, "Start Something That Matters," by Blake Mycoskie, the creator of "Toms." His view was refreshed and he was taken with not only the idea of giving back, but with the "One for One" business model. The model is simple to follow, you donate a product or tangible item for every product sold.
Dhailieh's vision for the company is humble, "I want the Peace Collective to represent the idea that in life you can love your work, follow your dreams and passions, while also having a positive impact on the world." The company's goal coincides with their vision and gives them the edge that has been driving their recent success, "The goal is to live life to the fullest, dream more, do more, and become more; while providing children in poverty the opportunity to one day do the same."
With designs like, "Home is Toronto" and "Toronto-vs-Everybody" becoming increasingly popular with streetwear enthusiasts (I myself have a "Home is Toronto" sweater in burgundy), they collaborated with athletic wear giant lululemon athletica and now have a capsule collection carried in each Toronto location (kudos to lululemon who rarely interacts with organizations at a grassroots level outside from their community involvement as demanded of each store).
Here are some shots of me in my favourite sweater (yes, it has been my favourite since I learned about the company and got one back in April), taken by my favourite photographer, Jerome Alexander. Leave a comment and let me know what your favourite Peace Collective pieces are, I can't wait to get a "Home is Toronto" jacket and a "Toronto-vs-Everybody" tee!
💋 Megan xo.
Time Magazine's Person of the Year in 2006.